FOODEX Japan 2026 & Malatang Trend
今年もFOODEXが東京ビッグサイトで開催され、今若者に人気の麻辣湯を提供するブースが注目を集めている。
This year too, FOODEX is being held at Tokyo Big Sight, and the booth offering the currently popular malatang among young people is attracting a lot of attention.
Cultural Context
FOODEX JAPAN 2026, Asia's largest food trade show, is running March 10-13 at Tokyo Big Sight. Among the highlights is the surge in popularity of malatang (麻辣湯), a spicy Chinese broth dish that has become Japan's hottest food trend among young people in 2026.
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